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Creativity Unwrapped

New Book Demystifies Business to Help Artists Blossom into Successful Entrepreneurs

MANHATTAN BEACH, Calif. – In her new book, Creativity Unwrapped: A Spiritual Path to Making Money Making Art (published by AuthorHouse), Virginia C. Green, Ph.D., offers up a perfect blend of self-help and how-to advice for artists who have yet to tap into their innate entrepreneurial abilities, showing that the way to market is both a practical and a spiritual journey.

With experience as varied as a sales and marketing executive in the fashion industry, a small-business consultant and a counselor for gang youth and abused children, Green knows the ins and outs of realizing positive change. Success is not a straight line, but it does take commitment. And it takes creativity, whether you have an MBA or an MFA. She explains:

Creativity heals. It helps cure depression, anxiety, addiction, trauma. It is the best path for changing our lives in ways that inspire us and the people around us. For the 25 percent of us who, according to the Surgeon General, will suffer from a ‘mood disorder’ sometime in our lives, and for all the rest of us, creativity is the answer to the big deals and the little deals. Draw it, paint it, dance it, write about it, laugh about it, cry about it, transform it. I know it works, because I have seen it work in my own life and in the lives of over 1,200 people of all ages I have worked with as a psychologist and corporate design executive over a 30-plus-year career.

In Creativity Unwrapped, Green:

·    Guides artists into a closer relationship with their audience in ways that will make their work more responsive without sacrificing creativity and innovation.

·    Teaches artists how to befriend a calculator, to build a creative business plan, to price their work, to design an idea that is inspiring and efficient.

·    Gives detailed and practical information about advertising, networking, public relations, and other forms of communication, reminding the artist that everyone in these professions is an artist, too.

·    Provides reflection on the value of play, rest, legacy, and giving back in the creative process.

·    Incorporates a spiritual dimension into the artistic entrepreneurial process.

About the author: Virginia C. Green received her doctorate in Clinical Psychology in 1993, writing her dissertation on the importance of creativity in counteracting depression. She has a private coaching and therapy practice in Southern California where she works with adolescents and their families, and with entrepreneurs. Green has helped dozens of small businesses (coffee houses, massage therapy practices, yoga studios, hair salons, catering businesses, jewelry designers) create and grow their ideas successfully. She also has an MBA from Harvard, and has worked on accounts for Avon, Yves Saint Laurent, Coach and Banana Republic.